In a thrilling development for motorsports and streaming entertainment, NASCAR legend Tony Stewart has officially signed a $15.5 million deal with Netflix to produce a feature-length film centered around the legendary Eldora Speedway. But this isn’t just a behind-the-scenes documentary—Netflix is billing it as a “dirt-fueled epic”, combining high-octane storytelling with real-life racing action to deliver one of the most ambitious motorsport projects in streaming history.
A Tribute to the Heart of American Racing
Eldora Speedway, located in Rossburg, Ohio, has long been considered the crown jewel of dirt racing in America. Founded in 1954 and acquired by Stewart in 2004, the half-mile clay oval has become the home of iconic events like the Kings Royal, World 100, and The Dream. Now, it’s stepping into the global spotlight.
The new Netflix project, tentatively titled “Dirt Kings: The Eldora Legacy”, promises to be more than just a visual journey. It will chronicle the track’s origins, showcase the electric present-day action, and dive deep into the lives of the drivers, fans, and community that have turned Eldora into a racing mecca.
“This film is about more than racing,” said Stewart. “It’s about grit, family, rivalry, and the unbreakable bond between a track and its people. Eldora has a soul, and we’re bringing that to the screen.”
Star Power and Speed
While details are still emerging, the film will feature a blend of real racing footage, dramatic recreations, and interviews with racing legends. Tony Stewart himself will serve as executive producer, and rumors are swirling about appearances from notable drivers including Max Verstappen, who recently made headlines with his move from Formula 1 to Eldora in a historic contract deal.
Netflix executives described the film as “Ford v Ferrari meets Friday Night Lights—set on dirt,” emphasizing its appeal to both racing fans and general audiences looking for powerful human stories.
“This isn’t just for gearheads,” said Netflix Content VP Dana Reynolds. “It’s about the American spirit, the power of tradition, and the magic of pushing the limits—on and off the track.”
A Boost for Dirt Racing
The announcement has already created a massive buzz in the racing world. Many believe this project could bring unprecedented attention and popularity to dirt racing, a sport that has remained largely underground compared to its polished cousins like F1 and NASCAR.
Racers and fans alike have taken to social media with excitement, calling the film a “game-changer” for grassroots motorsport. Merch sales tied to the project have already begun, and Eldora is preparing for a major uptick in tourism and track attendance in 2025.
Release Date and What’s Next
Filming is set to begin in July 2025, with the official Netflix release scheduled for Spring 2026. A teaser trailer is expected to drop later this year, possibly during one of Netflix’s major fall showcase events.
With cinematic ambition, authentic racing culture, and a powerhouse like Tony Stewart leading the charge, “Dirt Kings: The Eldora Legacy” could become a milestone moment not just for motorsports, but for streaming entertainment as a whole.
Get ready. The dirt is about to fly—on your screens and into history.
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