
iturn0image0turn0image1turn0image2turn0image3It is with heavy hearts that we bid farewell to one of Alabama Crimson Tide football’s greatest icons, Bill Battle. A towering figure in the history of our beloved club, Battle’s contributions as both a player and coach have left an indelible mark on the program.
Born in Birmingham, Alabama, Battle played under the legendary coach Bear Bryant from 1960 to 1962, contributing to the team’s national championship in 1961. He later returned to the University of Alabama as the athletic director from 2013 to 2017, overseeing significant developments in the athletics department.
Battle’s coaching career was equally distinguished. He served as the head coach at the University of Tennessee from 1970 to 1976, leading the Volunteers to a 59–22–2 record. His tenure included five bowl appearances and a top-ten national ranking.

Beyond the field, Battle was a visionary entrepreneur. He founded The Collegiate Licensing Company, revolutionizing the way collegiate trademarks and logos were managed and marketed. His innovative approach provided universities with a new revenue stream and set industry standards.
Battle’s legacy is not just in his professional achievements but also in his character and dedication to the sport. He was known for his integrity, leadership, and commitment to excellence. His passing is a profound loss to the Alabama community and the broader world of college athletics.
As we remember Bill Battle, we honor a life dedicated to the advancement of college football and the betterment of student-athletes. His contributions will continue to inspire future generations.
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