Memphis Grizzlies superstar Ja Morant has signed a groundbreaking $15 million endorsement deal with Pepsi, becoming one of the beverage giant’s youngest and most dynamic brand ambassadors. But the real headline isn’t just about money — it’s about heart. Morant announced that a significant portion of his earnings from the deal will go toward building a state-of-the-art school for disabled children in Memphis.
“This city gave me everything,” Morant said during the press event. “Now it’s my turn to give back in a way that truly matters.” The new school, slated to break ground in early 2026, will include specialized classrooms, advanced therapeutic equipment, and inclusive athletic facilities designed to empower and uplift children with physical and cognitive disabilities.
Pepsi hailed Morant not only for his electrifying presence on the court but for his growing commitment to social impact. “Ja embodies everything we stand for—passion, progress, and purpose,” said a Pepsi spokesperson. “This partnership goes beyond advertising. It’s about creating real change.”
The announcement has sent waves of excitement through Memphis, with local officials and advocacy groups praising Morant’s generosity. “Ja’s vision is powerful,” said Mayor Paul Young. “This is more than a school—it’s a symbol of hope.”
Morant’s decision to invest in education and accessibility continues to reshape his public legacy, transforming him from just a highlight-reel athlete into a genuine hometown hero. As the cheers echo across the city, one thing is clear: Ja’s impact will be felt far beyond basketball courts.
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